30+Second+Commercial

30 Second Commercial

=__Advertising Techniques__= **Heart Strings** - ads that draw you into a story and make you feel good, like the McDonalds commercial where the dad and his son are shoveling their driveway and the son treats his poor old dad to lunch at McDonalds when they are done.

**Sounds Good** - music and other sound effects add to the excitement of commercials, especially commercials aimed at kids. Those little jingles, that you just can't get out of your head, are another type of music used to make you think of a product. Have you ever noticed that the volume of commercials is higher than the sound for the program that follows?

 **Are You Cool Enough? -** this is when advertisers try to convince you that if you don't use their products, you are a nerd. Usually advertisers do this by showing people who look uncool trying a product and then suddently become hip looking and do cool things.

 **Star Power** - your favorite sports star or celebrity is telling you that their product is the best! Kids listen, not realizing that the star is being paid to promote the product.

 **Excitement** - who could ever have imagined that food could be so much fun? One bite of a snack food and you're surfing in California, or soaring on your skateboard!

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In my opinion, I think this commercial is a classic. It's just so catchy, and it flowed so nicely. It keeps my interest and makes me want to buy Old Spice. They used a bunch of the techniques that I named such as: Sounds good, are you Cool enough? Star Power and a even a bit of excitement. The way that the commercial was shot, was very smooth. The catch phrases were probably what made this commercial so great.. " Look at your man, now look back at me " Haha, it's just so catchy! You also have to admit, that the actor in this is quite the stud.. Is that awkward? They also made Old Spice seem like it will make you the man of your dreams, which is a great technique to use, especially on young adolescents like myself. Overall, this was a good quality commercial and I thought that it worked very well.

=media type="youtube" key="MpCLf_ZfV88" height="390" width="640"Concept Statement=

Target Audience: Males, Young Teens, Adrenaline Junkies, Athletes.
Marketing Strategy